With the Spring sales meeting at Old Trafford in June we wanted to create the content before the event. A lot earlier than normal as we are usually a lot closer to launch to create the campaign. But we took it in our stride, working with the talented guys at Laced Creative and again we delivered. Taking two individuals and telling their story through different lenses capturing their days. This was a opportunity to focus on them as well as using only New Era product, no license just the brand as we wanted to launch in a big way and drive a real focus on the New Era collection. An outcome that I was really happy with and was glad to showcase and launch. A strong direction for the brand and one to build upon. This is why I love what I do, doing campaigns like this and the anticipation to launch this and get out in the market. Building on a brand with a rich heritage and still keeping it relevant. Check it out.